Planche 01 — Strategic Pilot Programme

Annual contracts are
a leap of faith.
A 30-day pilot is not.

One month. Four deliverables. All custom to your company, your competitors, your question. $5,000 flat — no retainer, no scope creep, no committee. You know what you're getting before you commit.

$5,000 USD · Fixed price
€4,500 EUR · Fixed price
30 Days · Fixed scope
4 Custom deliverables
Submit a pilot inquiry →
Planche 02 — What you get

Four deliverables.
All custom to your company.

01
Retailer Teardown
Custom 7-Planche Blueprint — one retailer of your choice
The same analytical framework applied to 28 European grocery operators — now built specifically for the retailer that matters to you. Pick your own company, a direct competitor, or an acquisition target.
  • Format + footprint analysis across all 7 Blueprint dimensions
  • Private label depth, tech posture, discount exposure
  • Strategic inflection signals — what's changing and why
  • Delivered as a printable brief in AisleIntel format
02
Competitor Map
Visual competitive landscape — your 5 closest operators across 4 axes
Based on the LM-2026-012 methodology used in the Strategic Posture Index. Your five nearest competitors mapped across Tech Intensity, Private Label Power, Expansion Velocity, and Discount Posture.
  • Positions your company against real market benchmarks
  • Identifies white space and collision risk in your segment
  • Annotated with live intelligence from the past 90 days
03
Briefing Call
60-minute live deep-dive — walkthrough of deliverables 1 + 2 with Q&A
A live session covering the teardown and competitor map with full Q&A. Recorded for internal distribution. No consultant on the call — the analyst who built the deliverables presents and answers.
  • Designed for strategy directors, commercial leads, and expansion teams
  • Recording + transcript delivered within 48 hours
  • No sales agenda — analytical session only
04
M&A Scan
30-day M&A monitoring brief — daily signals in your segment
Daily monitoring of M&A signals across your segment for the 30-day pilot window, delivered as a single end-of-pilot brief. Captures deal rumours, ownership changes, format acquisitions, and strategic partnerships.
  • Coverage scoped to your competitive perimeter
  • Sourced from regulatory filings, trade press, and primary observation
  • Formatted as a 4-page printable brief on day 30
Planche 03 — Who this is for

One profile.
A specific question that needs answering in <30 days.

Strategy Director
Building a European grocery view for a board deck or market entry decision. You need analyst-grade intelligence on specific operators — not an annual report written by committee eight months ago. The pilot produces a custom teardown you can present directly.
Expansion Lead
Evaluating a new market, format, or category launch against a competitive set. The competitor map answers where you sit relative to the operators you'll face. The M&A scan tells you if the landscape is about to shift before you commit.
CPG Commercial Head
A critical account conversation coming up — Rewe, Carrefour, Lidl, Tesco. You need a custom teardown of that specific retailer before the meeting. Their format priorities, margin pressures, private label depth, and what changed in the last 90 days.
The common thread: you have a specific question that matters — a decision you're making, an account you're walking into, a board you're presenting to — and you need it answered in less than 30 days by someone who walks grocery stores for a living, not a generalist consultant.
Planche 04 — Price and timeline

$5,000 flat. 30 days. No surprises.

USD pricing
$5,000
Fixed. Invoiced on engagement start.
  • Custom retailer teardown (7-Planche Blueprint)
  • Competitor map — 5 operators, 4 axes
  • 60-min briefing call + recording
  • 30-day M&A monitoring brief
EUR pricing
€4,500
Fixed. Same deliverables, EUR invoice.
  • Preferred currency for EU-based buyers
  • Invoice issued from EU entity
  • VAT compliance on request
  • Wire or card accepted
Day 0 Inquiry confirmed + scoping note agreed. Retailer and competitor perimeter locked. Invoice issued.
Day 1–7 Custom retailer teardown delivered. 7-Planche Blueprint format, printable PDF. First feedback window open — one round of clarification included.
Day 7–14 Competitor map delivered. 5 operators across 4 axes, LM-2026-012 methodology, annotated with current intelligence.
Day 14–16 60-min briefing call. Walkthrough of deliverables 1 + 2, recorded. Transcript within 48h.
Day 30 M&A scan brief delivered. 30-day monitoring window closes. 4-page brief covering all M&A signals in your segment during the pilot period.
Planche 05 — How it compares

vs. IGD custom work.
vs. Kantar bespoke. vs. McKinsey.

Criterion AisleIntel Pilot IGD Custom Research Kantar Bespoke McKinsey Grocery
Price (typical) $5,000 flat $30,000–$80,000 $25,000–$60,000 $100,000+
Turnaround 30 days 8–12 weeks 10–16 weeks 12–20 weeks
Author Single analyst, store-walk verified Committee, multiple researchers Panel + analyst team Consulting team, no store access
Customisation Built for your company, your question Template-led, light customisation Survey-based, partial fit Custom framing, generic data
Retailer access Primary store observation on every report Occasional store visits No store fieldwork No store fieldwork
M&A monitoring Included — 30-day live scan Not included Not included Separate engagement
Scope creep risk None — fixed scope at day 0 Frequent Moderate High
Planche 06 — Pilot inquiry

Submit an inquiry.
We respond within 24 hours.

No sales call required. Tell us your company, your role, the question you need answered, and the retailer you want analysed. We'll confirm fit and next steps within 24 hours.

Response within 24 hours. No sales call. Company voice only — your details will not be shared externally.
Questions? aisleintel@polsia.app