Planche 01 — Q3 2026 Strategic Comparison

FR Leclerc vs CH Migros

Head-to-head across 4 Power Index axes: Momentum, Margin Discipline, Expansion Velocity, and Tech Adoption. Composite scores from 0–100. Source: Aisle Intelligence Power Index Q3 2026 — built from annual reports, trading updates, GS1 ESL data, and field observations.

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Planche 02 — Composite Score
Leclerc
44
/ 100 composite
vs
Migros
42
/ 100 composite
Planche 03 — Four-Axis Breakdown
Momentum Gap: 8 pts · Leclerc leads
FR Leclerc
49
CH Migros
41
Margin Discipline Gap: 5 pts · Migros leads
FR Leclerc
53
CH Migros
58
Expansion Velocity Gap: 12 pts · Leclerc leads
FR Leclerc
33
CH Migros
21
Tech Adoption Gap: 4 pts · Migros leads
FR Leclerc
42
CH Migros
46
Biggest strategic gap
Expansion Velocity — Leclerc leads by 12 points.
Planche 04 — Quick Facts
FR Leclerc
Revenue€52B
Stores700+
GeographyFrance, Spain, Portugal
CountryFrance
Strategic read

"Leclerc's member-owned model creates pricing aggression that masks an inability to invest in format or digital."

CH Migros
Revenue€28B
Stores700+
GeographySwitzerland
CountrySwitzerland
Strategic read

"Migros runs more retail formats than any Swiss operator and the complexity shows — the operational margin gap with Coop is structural."

Planche 05 — Strategic Analysis
Aisle Intelligence · Power Index Analysis

Leclerc vs Migros: the Q3 2026 strategic read

Leclerc and Migros are both major operators in the European grocery landscape, but their Q3 2026 strategic trajectories diverge sharply. Leclerc holds a composite Power Index score of 44/100 vs 42/100 for Migros — a 2-point gap that is closer than it appears from the headline numbers. The most important comparison isn't the total score but where the gap sits.

On Expansion Velocity, the 12-point lead belongs to Leclerc (33 vs 21). That is the strategically decisive dimension in this matchup. Migros leads on Tech Adoption (42 vs 46), which drives unit-economics compounding over 5–7 years. Leclerc leads on Expansion Velocity (33 vs 21) — the most visible near-term signal of where management is betting capex. Migros leads on Margin Discipline (53 vs 58), which determines how much optionality each operator has when the next consumer spending contraction arrives.

The strategic verdict: Leclerc's edge on composite score is narrow and contested — watch the next 12–18 months for inflection. Migros's thesis — "Migros runs more retail formats than any Swiss operator and the complexity shows" — remains intact but faces pressure from the dimensions where Leclerc leads. For a European grocery strategy function, the most important question from this comparison is not who wins but which of the four axes matters most for your competitive exposure. The full Aisle Intelligence deep-dive library has the retailer-level primary research behind every score.

Planche 06 — Full Portal Access
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