🇳🇱 NL Issue #12

Jumbo Netherlands: The Dutch Supermarket That Decided to Beat Amazon on Convenience

Published 24 May 2026
Jumbo is the #2 grocer in the Netherlands with 700+ stores and EUR 9.2B in revenue. In 2025, it launched a same-day delivery service that covered 60% of the Dutch population within 6 months. Albert Heijn (owned by Ahold Delhaize) has since announced a direct copy of the model.
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